Kim Ji-uk is the male lead of No Gain No Love, a young man working part-time at a convenience store whose calm, easygoing temperament sets him apart from the relentlessly calculating Son Hae-yeong. Unhurried and good-natured, he initially seems an unlikely partner for Hae-yeong's profit-driven scheme.
When Hae-yeong recruits him to pose as her fake fiance for a staged wedding, Ji-uk agrees to the arrangement and steps into a role built on mutual benefit rather than affection. His grounded presence provides a steady counterpoint to Hae-yeong's scorekeeping, and the contrast between their outlooks becomes a central source of both comedy and warmth.
As the pretend relationship deepens, Ji-uk becomes a catalyst for Hae-yeong's emotional growth, drawing out a softer side she has long kept hidden. His own feelings evolve alongside the charade, and his arc helps move the story from a transactional setup toward an authentic romance.
Kim Ji-uk is one of the central figures in No Gain No Love, a romance/comedy/korean/k-drama series that aired on tvN from 2024. Within the narrative of No Gain No Love, Kim Ji-uk serves as a pivotal character whose decisions and relationships drive key story arcs throughout Season 1. The character's journey has been central to many of the show's most memorable and discussed moments.
Portrayed by Kim Young-dae, Kim Ji-uk has become one of the most recognizable characters in modern television. Kim Young-dae's performance brings nuance and depth to the role, creating a character that resonates with audiences on both intellectual and emotional levels. Kim Young-dae's work has been recognized with 1 major award, reflecting the critical acclaim their portrayal has received.
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? Frequently Asked Questions
Kim Ji-uk is played by South Korean actor Kim Young-dae, known for his roles in Shooting Stars and The Forbidden Marriage.
He is the part-time convenience store worker whom Son Hae-yeong hires to act as her fake fiance. His calm, easygoing nature contrasts with her pragmatism, and he becomes central to her emotional transformation.
