About Amar es para siempre
Amar es para siempre, which translates as To Love Is Forever, is a Spanish period daily soap opera that aired on Antena 3 from January 2013 to March 2024. It is the long-running continuation of Amar en tiempos revueltos, carrying the same fictional Madrid neighborhood and many of its beloved characters forward in time. Produced by Diagonal TV, part of Endemol Shine Iberia, the series became a fixture of Spanish afternoon television, returning every weekday for more than a decade and following the loves, friendships, and rivalries of the families who live and work around a single bustling plaza.
Set across the 1960s, 1970s, and early 1980s, the show uses the daily rhythms of shops, cafes, and apartments around the square to tell intimate human stories against a changing Spain. At its heart is the warm-hearted couple Marcelino and Manolita, whose enduring relationship anchors the ensemble as fashions, music, and politics shift around them. New neighbors arrive, businesses open and close, and romances bloom and break, while the plaza itself remains the constant stage on which generations of characters meet, quarrel, and reconcile.
Told in a clean, family-friendly style, Amar es para siempre blends gentle comedy, heartfelt romance, and period detail, recreating decades of Spanish daily life through costume, decor, and popular culture. The series earned deep loyalty from viewers who grew up alongside its characters, and its final episode in 2024 closed a saga that, together with its predecessor, spanned roughly two decades of continuous storytelling. Its mix of nostalgia, community warmth, and steady serial drama made it one of the most cherished daytime titles in recent Spanish television.
