About Yo soy Bea
Yo soy Bea is the Spanish adaptation of the worldwide Ugly-Betty format, the daily comedy-drama that ran on Telecinco from 2006 and became the country's top-rated daytime programme. Its heroine is Beatriz Bea Perez Pinzon, a brilliant, warm and painfully unglamorous young woman who lands a job at Bulevar 21, a glossy Madrid fashion magazine where appearances are everything and she fits in nowhere. Hidden behind thick glasses, braces and dowdy cardigans, Bea has the sharpest mind in the building, and she quietly keeps the whole operation running while everyone around her underestimates her.
The engine of the series is the slow-burn romance between Bea and her boss, Alvaro Aguilar, the handsome and well-meaning new director of the magazine. As Bea becomes indispensable to Alvaro, first as his secretary and confidante, the gap between her devotion and his obliviousness drives years of longing, misunderstandings and near-misses. Around them swirls the magazine's vain, scheming in-crowd, led by the glamorous and ambitious Barbara Ortiz, who sees Bea as both a useful tool and an obstacle to be removed.
Built as a clean, bighearted workplace romcom, Yo soy Bea mixes office intrigue, fashion-world satire and family warmth, following Bea between the cutthroat corridors of Bulevar 21 and the loving, chaotic home of the Perez Pinzon family. Across hundreds of episodes the show plays the familiar but irresistible question of whether the woman everyone overlooks will finally be seen for who she truly is, and whether the man at the top of the masthead will realise that the person he cannot live without has been beside him all along.
