About Mad Unicorn
Mad Unicorn is a 2025 Thai business drama produced by GDH 559 and released worldwide on Netflix on May 29, 2025. Directed by Nottapon Boonprakob across seven episodes, it follows Santi, a sharp, stubborn young man from rural Thailand who arrives in Bangkok with little more than ambition and a competitive edge nobody saw coming: the fluent Mandarin his mother taught him. Loosely inspired by the rise of Thailand's first homegrown tech unicorn, the series turns the unglamorous world of parcel logistics into a high-stakes arena where one underdog dares to take on the country's most ruthless delivery empire.
Santi launches Thunder Express, a scrappy delivery startup built on hustle, cheaper rates, and a refusal to play by the old rules. He teams up with Xiaoyu, a quick-witted financier who knows how to read a balance sheet and a boardroom, and Rui Jie, an abrasive, brilliant coder whose software gives the upstart its edge. Together the unlikely trio chases the dream every founder whispers about: building a billion-dollar company from nothing. Standing in their way is Kanin, the tycoon whose empire was built on exploitation and who wronged Santi's family, turning the race to scale into something far more personal.
Across its tight seven-episode run, Mad Unicorn frames the rags-to-riches climb honestly, balancing the adrenaline of explosive growth against the grind, the burnout, and the moral compromises that come with it. Mentors become rivals, partners test their loyalty, and every funding round raises the question of how much of yourself you trade to win. It is an ambitious, propulsive underdog story about grit, friendship, and the cost of betting everything on a dream in the cutthroat world of the modern startup.
